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风光企业家背后的辛酸史,8个月赔完2000万

发布时间:2019-05-14 17:20:07 编辑:笔名

我们经常看到一些企业家或商人非常风光,但我们不知道他们风光背后的创业有多艰辛。每一个成功的企业家都要经历许多挫折才能终获得成功,而这些挫折将成为他们人生的财富。当他们在未来遇到困难时,他们可以借鉴以往的经验,以便迅速度过危机。

丁伟,大家可能觉得有些陌生,在共享单车的风头上,他成立的町町支撑了不到8个月就宣告破产,大家更意外的是,他居然才25岁。近年来,共享经济发展迅速,尤其是自行车。年轻气盛的丁伟也想利用这股潮流实现自己创业的梦想。他用从父亲那里借来的2000万元创立了自己的町町单车。

可以说,当时他非常自信,面对那些共享的大经济巨人也不害怕。然而,虽然这个想法是好的,但共享单车前期需要通过不断投入资金来吸引客户群体,然后才能考虑赢利的问题。很多人在早期就失败了,在丁伟用完父亲给他的2000万,町町单车也支撑不下去了,终宣告破产。

在局外人看来,丁伟是一个标准的富二代。他父亲是个富商。此外,丁伟还在国外留过学,赛车、跑马和打高尔夫球是他的业务生活。对于一般人来说,几十万算得上是一笔不小的数字了,但对他来说,就是零花钱。虽然他喜欢玩,但他也是一个想做点什么的人。他也希望通过自己的努力成为像他父亲一样成功的商人。从他的父亲一次性给他2000万启动资金来看,是很支持他的事业的。

但他选择的领域是一个有很残酷竞争的领域,不到八个月时间就宣布破产了。当时除了自己公司倒闭以外,他父亲的公司也因为这个问题被查封了。后来,全家人被拘留。经过调查,好在他父亲的事跟他没有联系,所以他很快就被释放了。虽然他被释放了,但是什么都没有了,房子被查封,就连他的女朋友都离开了他,可以用一无所有来形容了。

然而,他并没有放弃,为了养活自己,他尝试了许多行业。成功的是通过网络直播销售牛肉,每月可赚几十万元。放在以前,几十万对他来说根本算不上什么,但现在他为了赚这几十万,需要与粉丝们互动,还要制定计划,有的时候忙得都没时间睡觉,一天只睡几个小时是常有的事。

后来,一家上市公司的老板看上了他,想挖他去公司工作,但他拒绝了。拒绝的理由是要自己创业,他不喜欢被束缚。现在他的手上已经慢慢攒了一些钱了,可以拿来作为自己创业的启动资金。他的想法是做一家珠宝生意,还特地招聘了专门研发的工作人员。不得不说,作为富二代,丁伟之前的表现确实不是很好,但是现在他这种不服输的精神还是很值得大家学习的。

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